The drive runs Friday, November 27, 2026 to Sunday, December 27, 2026. Start a couple weeks early so people have time to plan, then keep a steady rhythm of 2 to 3 posts a week through the window.
- 1
Mon Nov 9 to Fri Nov 13 (about 2.5 weeks out)
Plant the seed early so people plan ahead.
Announce posts (1 to 3). Set the "save the date" tone.
- 2
Mon Nov 16 to Fri Nov 20 (week before the holiday)
Reach the people already planning to fry a turkey.
Announce (3) plus a How-it-works post (8 or 9).
- 3
Mon Nov 23 to Wed Nov 25 (Thanksgiving week)
Top-of-mind right as the frying happens.
A Funny post (4 or 5) plus a Why-it-matters post (11).
- 4
Thu Nov 26 (Thanksgiving Day)
Ride the holiday feed with a light, friendly note.
Gratitude (20). Wish everyone a happy, safe fry.
- 5
Fri Nov 27 (opening day / Brown Friday)
Announce that the free drop-off is officially OPEN.
Announce (1) plus Locations & hours (15). "We are open today."
- 6
Sat Nov 28 to Sun Nov 29 (opening weekend)
Catch the post-holiday cleanup crowd.
Funny (6 or 7) plus Locations & hours (16).
- 7
Mon Dec 1 to Fri Dec 5 (week 1)
Educate: the right way to handle used oil.
How-it-works (10) plus Why-it-matters (12).
- 8
Mon Dec 8 to Fri Dec 12 (week 2)
Show the payoff: oil becomes clean fuel.
Why-it-matters (13 or 14). Lead with the renewable-fuel angle.
- 9
Mon Dec 15 to Fri Dec 19 (week 3)
Reminder for anyone who still has a jug in the garage.
How-it-works (9) plus Locations & hours (17).
- 10
Mon Dec 22 to Sat Dec 26 (final week)
Create urgency before the drive closes.
Last chance (18 and 19). Note it closes Dec 27.
- 11
Sun Dec 27 to early January
Close the loop and thank the community.
Gratitude (20). Optionally tease the recap in early January 2027.